Telemarketing is the vogue of the present generation and has been gaining tremendous attention throughout the world. It has added comfort to life of the consumer with hectic schedule. Telemarketing is the method of selling products or service over the phone or through one on one conversation in video conferencing. There are different strategies followed by the company to increase the growth of the company in this domain. Their works include the various subcategories some of which are – the first one is the lead generation, wherein the executive officers muster information and contact of the potential consumers or buyers.
After they are done with gathering the information and contacts, they start making a call to the buyers in order to persuade them to buy the offered products or services. The third is the outbound marketing- this is the method wherein the sales officers make a direct call to prospective consumer and pre-existing customer, to apprise them of the incoming products and services and offer the discount on different products. The last step and not the least step is the inbound; wherein the executive deals with the incoming orders and provide the necessary information to the consumer.
Consumer nowadays finds themselves in dilemma while making a purchase because of the increasing flamboyant companies that are developing their roots in the heart of telemarketing. This has reduced the effectiveness of the telemarketing. To get attend by the best telemarketing is itself a challenge for the consumer. To gain the faith of the potential buyer means the delivery of the right product and services to the customer.
The best telemarketing is the one which follows the business laws and regulation earnestly. One that delivers the right product and services at the competitive price and the most important is that provide on time. The executive officer must be polite enough to deal with the customer and apprise the information about the latest products and offers to both the existing consumer and prospective consumer in very effective way. Nowadays with the advent of technology and its application in the commercial field robots are used for the telemarketing. This has made the process much easier than it was earlier. Consumers just need to follow the set of instruction the robot asks, to get the details about the latest product and services. This has been of great help to both the company and the consumer.