Coca-Cola announced the first 100% recyclable bottle made herbal, a development that took years of research and development. But why so much investment of time, money and effort? This type of release responding to a market reality that is becoming increasingly important. The incorporation of sustainable features into a product is also a great way to contribute to the preservation of the environment, and build a distinctive brand message. Innovation focused on ecology has a very significant impact on the market and appear to be essential to win over consumers in the future aspect.
In a recent survey conducted by Tetra Pak in 20 countries, it highlights that 70% of consumers bought more organic products but cost more. Also, 66% admit to have avoided buying a product perceive negative for the environment. As eco-packaging a proposal it can not only increase sales but basically can avoid losing them.
The design of more sustainable packaging does not have to mean loss of quality or poor aesthetic appearance. The package is the best way to attract consumers, through the action of design practices more sustainable approaches, it is possible to stand out creatively and stand out from other brands.
With these principles in mind, here are some areas to consider when implementing changes in the package:
- CONSIDER MATERIALS MADE OF RENEWABLE RAW MATERIAL
Production materials made from bioplastics made from corn or sugarcane is a rapidly growing area. There are also developments such as rock, paper, made from minerals, and also not to use no water, no chlorine, no trees in production, it can be recycled infinitely.
- USE RECYCLED MATERIALS
One of the most effective ways to conserve energy is invested in manufacturing packaging materials is through recycling. While many materials such as paper, glass and PET can be widely recycled, there is a new generation of recyclable containers: molded pulp containers (and recycled content), for example, Ecologic.
“Seventh Generation launched its concentrated liquid detergent in an outer covering of molded pulp made from 70% recycled cardboard and 30% of old newspapers, which can be recycled up to seven times… The inner bag is made of polyethylene, polypropylene while the lid it is recycled through a program called Preserve Gimme five. “
- PROPOSE A SECOND USE
The second use of a container after the product is consumed, it is a good idea to reduce the amount of waste, but the reality is that it is not a permanent solution and that at some point it will also end up in the landfill.
The interesting thing about the second life of packaging is achieved through the use of noble materials which allow a prolonged and sustained re-use, such as a sealable container or zipper type, or cloth.
“Puma gained attention when it launched its” smart bag “, an attractive box / reusable bag, red, used to sell their shoes. As a result of the change, PUMA reduced its paper consumption by 65%. The carton is discarded and the bag reused consumer exposes the brand, like a walking billboard. “
- RETHINKING THE PRODUCT
The best example of a category that has experienced significant change is the food concentrates. There are products that have used concentrated formulas to reduce the amount of water to allow smaller packaging sizes.
The challenge is not to lose visibility and impact at the point of sale to reduce package size. To avoid this we can count on the help of structural and graphic design combined effectively.
Also of interest are systems that combine food concentrates refills with reusable packaging.
“The concentrate Clean Path provides an excellent lesson. This reusable plastic bottle has a built-in base is connected to a sheath concentrated recharge system. To use it simply needs to turn the bottle upside down, push the cleaner concentrate recharge, and add water. “