Media training can give you everything you need to prepare for interviews and other encounters with the media. Many business executives make the mistake of going into interviews without sufficient preparation, leaving them vulnerable to making a bad impression and giving inadequate answers.
Here are some of the benefits you can experience with proper media training in place.
While businesses may often be exposed to the media through various mediums, many of them may be unaware of exactly how the media works. It’s important to understand that there are many individuals and steps involved in media, from newspapers to television.
Companies should know the kind of work that media training staff have to put into interviews and videos, among other types of media, all of which involve ample time and effort. For instance, if you know that a journalist has a specific deadline, you should do your best to help them meet it. Learning how the media works can also help you take advantage of various outlets.
It’s also important to know the specific differences between each media channel, including how they each deliver information, entertainment, and news.
For example, if you’re going to be interviewed on television about a new product or service that your company is launching, you should prepare for it with several key points that you want to discuss. This will help keep the interview concise and avoid wasting the interviewer’s time.
On the other hand, a newspaper or magazine will typically include a much longer interview, taking as much as half and hour or longer.
This will give you ample time to provide as much information as you want throughout the interview, and you can even answer more in-depth questions about your company to educate readers.
By understanding each medium in media, and preparing for your interviews, you can more effectively convey your desired message.
While you may not be able to say much in a minute-long radio spot or a brief TV interview, you’ll have a lot more time to provide details for a text interview that cover as many aspects of your business as possible.
Depending on the outlet, you can prepare accordingly and make sure you get the most out of your interview time.
Ultimately, if you want you and your staff to give the best possible performance during the interview process at any point, you need to implement a complete media training program.
This will help ensure that you and your representatives continue to give your business a good name, while also avoiding the pitfalls that many other companies may encounter when engaging with the media.
You’ll see a difference when you make sure your company is ready to convey the best possible message for your company to journalists and other media personnel.